For two years I helped lead the Jimmy John’s account and the creation and development of the rich story behind The King of Cold Cuts himself - Tony Bolognavich. I spent a lot of time talking about hand sliced meats and mafia adjacent storylines.
The Tony campaign was so successful it helped propel Anomaly to #9 on Adage Agency of the Year list of 2022 and led to +13% growth YOY for Jimmy John’s.
Tony’s story is vast, almost 20 different films were created, below are a few of my favorites.
We also created Tony social videos where he tries to convince viewers to avoid Jimmy John’s by any means necessary.
Here’s my favorite from each campaign
Awards:
Cannes / Shortlist / Film / Meet The King
AICP / Shortlist / Film / Meet The King
Shots / Shortlist / Campaign / Meet The King
Selected Press - #9 Adage Agency of the Year / ADWEEK Anatomy of an Ad / Adage Special Super Bowl Report / Bill Burr Podcast (27:44) / Quoted in VCU Brandcenter Super Bowl Recap
Created alongside: Josh Fell / Drew Burton / Olivia Edgren / Adam Crouch / Kyle Chin / Mindi Price / Ally Farrish