In 2017 we wrote a campaigned centered around the Junk Sleep everyone was experiencing across the country and the effects it was having on all of us.
Four days before flying to Chile to shoot with Bryan Cranston, we found out the entire campaign was “unofficially” dead. The coyote we were flying to Chile from Columbia was informed mid-flight. He never got his big break.
Four years later that nightmare was transformed into a dream and the old campaign was resurrected and executed flawlessly by an amazing team at Droga5.
Advertising is weird.
Along side the anthem film we wrote :30s to hit on various points in the mattress buying process. This one is about saying goodbye to your old mattress.
Written up in:
Shot’s Campaign of the Week, Adage Top 5 Olympic Campaigns. Adweek
Worked With:
Group Creative Director - Andy Fergusson
Creative Director - Victor Monclus / Will Lowe / Matty Smith
Sr. Writer - Craig Gerringer
Sr. Art Director - Joel Francke