In the years post Covid big name artists are selling out multi-billion dollar shows worldwide but overall live music is on the decline. Live Nation wanted to help touring musicians and small venues that are the life blood of live music by making life on the road just a little easier. And who better to be the face of the program than Mr. “On The Road Again” himself, Willie Nelson.
This is the first of many initiatives Live Nation plans to roll out over the next couple of years. It’s one that is so important to live music as a whole.
We also convinced Willie to give us private concert of his classic hit “On The Road Again”