INternational house of ... Burgers?
IHOP came to us wanting an idea to promote their new line of juicy, gourmet burgers. But for people to really notice burgers from a pancake house we needed a very big and very dumb idea to break through.
Enter IHOb - We flipped one little letter an the entire Internet flipped out.
Below is the case study on how it all played out.
--- Some highlights from The Internet ---
--- And plenty of unexpected Memes and Parodies ---
After the pitch, during the "waiting period", we were placed on another client. Nick and Chico, the team that proceeded us, did a great job of executing and rolling out the rest of the campaign.
They're the guys behind the super funny spots that made everything feel believable.
--- I will also always be enshrined in a New Yorker Cartoon ---
Executive Creative Director - Matt Ian (pitch) / Scott Bell
Creative Director - Dan Kelly, Todd Rone Parker (TV)
Writer - Craig Gerringer (pitch) and Nicholas Bauman (TV)
Art Director - Christian Chico (TV)
Designer - Nate Moore