IHOb: INternational house of ... Burgers?

IHOP came to us wanting an idea to promote their new line of juicy, gourmet burgers. But for people to really notice burgers from a pancake house we needed a very big and very dumb idea to break through.

Enter IHOb - We flipped one little letter and the entire Internet flipped out. 

Below is the case study on how it all played out.


--- Some highlights from The Internet ---


--- And plenty of unexpected Memes and Parodies ---


After the pitch, during the "waiting period", we were placed on another client. Nick and Chico, the team that proceeded us, did a great job of executing and rolling out the rest of the campaign.

They're the guys behind the super funny spots that made everything feel believable. 


--- I was also enshrined in a New Yorker Cartoon ---

Screen Shot 2018-06-15 at 1.34.49 PM.png

Worked With:

Executive Creative Director - Matt Ian (Concept) // Scott Bell (TV Spot)

Creative Director - Dan Kelly, Todd Rone Parker (TV Spot)

Writer - Craig Gerringer (Concept) // Nicholas Bauman (TV spot)

Art Director - Christian Chico (TV spot)

Designer - Nate Moore

Written up in: 

New York TimesWashington PostNPRUSA TodayADWEEK, Forbes and
Wharton School of Business even dedicated their weekly podcast to us.


One Show / Silver / Social Engagement / IHOb
One Show / Silver / Single Social Post / IHOb
One Show / Bronze / Events & Experiential / IHOb
One Show / Merit / Integrated PR Campaign / IHOb

D&AD / Wood Pencil / Integrated: Earned Media / IHOb
D&AD / Wood Pencil / PR: Product Launch / IHOb
D&AD / Shortlist / Use of Social Media / IHOb

Clio / Bronze / Social Media / IHOb

Effie / Gold / Carpe Diem - Services / IHOb
Effie / Gold / Restaurants / IHOb

+ More