IHOb: INternational house of ... Burgers?

IHOP came to us wanting an idea to promote their new line of juicy, gourmet burgers. But for people to really notice burgers from a pancake house we needed a very big and very dumb idea to break through.

Enter IHOb - We flipped one little letter and the entire Internet flipped out. 

Below is the case study on how it all played out.

 
 

--- Some highlights from The Internet ---

IHOb_Tweets_6.24.jpg

--- And plenty of unexpected Memes and Parodies ---

IHOb_Memes_6.24.jpg
 

After the pitch, during the "waiting period", we were placed on another client. Nick and Chico, the team that proceeded us, did a great job of executing and rolling out the rest of the campaign.

They're the guys behind the super funny spots that made everything feel believable. 

 

--- I was also enshrined in a New Yorker Cartoon ---

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Worked With:

Executive Creative Director - Matt Ian (Concept) / Scott Bell (TV Spot)

Creative Director - Dan Kelly, Todd Rone Parker (TV Spot)

Writer - Craig Gerringer (Concept)

Nicholas Bauman (TV spot)

Art Director - Christian Chico (TV spot)

Designer - Nate Moore

Written up in: 

New York TimesWashington PostNPRUSA TodayADWEEK, Forbes and
Wharton School of Business even dedicated their weekly podcast to us.

Awards:

One Show / Silver / Social Engagement / IHOb
One Show / Silver / Single Social Post / IHOb
One Show / Bronze / Events & Experiential / IHOb
One Show / Merit / Integrated PR Campaign / IHOb

D&AD / Wood Pencil / Integrated: Earned Media / IHOb
D&AD / Wood Pencil / PR: Product Launch / IHOb
D&AD / Shortlist / Use of Social Media / IHOb

Effie / Gold / Carpe Diem - Services / IHOb
Effie / Gold / Restaurants / IHOb

+ More