IHOb: INternational house of ... Burgers?
IHOP came to us wanting an idea to promote their new line of juicy, gourmet burgers. But for people to really notice burgers from a pancake house we needed a very big and very dumb idea to break through.
Enter IHOb - We flipped one little letter and the entire Internet flipped out.
Below is the case study on how it all played out.
--- Some highlights from The Internet ---
--- And plenty of unexpected Memes and Parodies ---
After the pitch, during the "waiting period", we were placed on another client. Nick and Chico, the team that proceeded us, did a great job of executing and rolling out the rest of the campaign.
They're the guys behind the super funny spots that made everything feel believable.
--- I was also enshrined in a New Yorker Cartoon ---
Executive Creative Director - Matt Ian (Concept) // Scott Bell (TV Spot)
Creative Director - Dan Kelly, Todd Rone Parker (TV Spot)
Writer - Craig Gerringer (Concept) // Nicholas Bauman (TV spot)
Art Director - Christian Chico (TV spot)
Designer - Nate Moore
Written up in:
One Show / Silver / Social Engagement / IHOb
One Show / Silver / Single Social Post / IHOb
One Show / Bronze / Events & Experiential / IHOb
One Show / Merit / Integrated PR Campaign / IHOb
D&AD / Wood Pencil / Integrated: Earned Media / IHOb
D&AD / Wood Pencil / PR: Product Launch / IHOb
D&AD / Shortlist / Use of Social Media / IHOb
Clio / Bronze / Social Media / IHOb
Effie / Gold / Carpe Diem - Services / IHOb
Effie / Gold / Restaurants / IHOb