UNDER ARMOUR FOOTBALL
Instead of a traditional TV campaign we created a ritual around lacing up every time a player steps on the field.
The online experience is far more impressive than the teaser film. The case study is below.
--- Teaser Film ---
--- From The Website ---
Creative Directors - Rick Dobbs & Steve Howell
Writer - Craig Gerringer
Producers - Matt Nowak & Justin Durazzo
Director - Henry Hobson