BRAWNY: USE A LITTLE SQUARE NOT MORE
Most of us waste a lot of paper towels by tearing more than we need. Brawny’s changing that by introducing the first towel that allows you to tear just a quarter sheet. This is big news from Brawny, their biggest innovation in 25 years. So we brought their big guy back to sing it from the rooftops.
This was created in house at Wolfgang LA. Meaning we wrote, casted, and directed this ourselves, all in house.
Just like the towels we were touting, the song was incredibly versatile and able to be cut into multiple :30s, :15s and :6s.
My Role - Senior Creative / Assistant Film Director
Creative Directors / Directors- Dave Horton & Matt Woodham-Roberts
Producer - Ruth Collins
Production Company / Agency - Wolfgang LA