Ben & Jerry's: INStagram LAUNCH

Ben & Jerry's was one of the first brands to advertise on Instagram and wanted to do it right - and on a $200 budget.

We concepted, sketched, propped, photographed and retouched all of these images ourselves.

This campaign has since been a case-study for Facebook when pitching "good social media habits" to other agencies.

(P.S - that's my arm holding up the Phish Food pint)

Worked With:

Creative Director - Howard Finkelstein & Jillian Dresser

Writer - Craig Gerringer

Art Director - Pat Horton